Press kits are also sometimes referred to as press package or media kit. The purpose of a press kit is for exposure and publicity. Artist media kits are meant to be mailed or handed to members of the media, art galleries, potential art buyers, promoters, art agents, art reps, etc. These people may receive may submissions from artists, and it is important that yours be original and stand out.
Next I get a lot of questions about press. Of course everyone wants a 5 star album review in Rolling Stone or an 8. If you have never received press, there is a very slim chance that you will get an album review in a popular blog or nationally distributed magazine.
Your best chance for media coverage is your hometown papers, magazines and blogs or local publications in cities you're touring to. The difference between Rolling Stone music editorial staff and the La Crosse Tribune music editorial "staff" person is one of them has a backlog of tens of thousands of CDs waiting to be reviewed and the other is in constant need of material.
Can you guess which is which? The reason it's, dare I say, easy to get press when you're on tour is because local publications are always looking for material - especially the daily papers. Even blogs with a local focus need material.
Rolling Stone, Pitchfork and the bunch get inundated with more music than they have bandwidth for. There is a different way to approach local, national, digital and print outlets. You always want to keep in the back of your mind when reaching out to any outlet: Why does my story deserve coverage?
Other times you'll need an interesting story that sets you apart from every other band playing a show in town that night. Obviously, if you have received zero press, then it may be worth your while to book some shows at well-respected venues in small towns and contact the local newspaper.
Chances are, being a touring band in their small town will be enough to get you some ink, and possibly even an included photo. Save all the early reviews you get. Add the best to your website.
If a bigger publication wants to review you, they'll want to see that you are a band on the rise and have been garnering press wherever you go. Don't expect album reviews. They are boring to read by the majority of the public.
Very few publications even write them anymore. Yes, I know you'd like every publication to talk about how this new album of yours will be generation defining, but the local newspaper is trying to bring the most interesting story to its readers.
And right now it's that you are going to put on a great show in their town. Notes about your most recent album can be included in your press release - especially if you're on a tour supporting it - but it doesn't need to be more than a couple sentences.
The Press Release The beauty of the digital age is that most publications rarely ask for hard press kits anymore. Some music editors especially the older ones do ask for you to mail your CD to them, but many are ok with a BandCamp link. Regardless of how they listen to your music, they all want a press release.
A press release is a one-page, objective ish fact sheet illuminating the who what where why and when of your event. Contact Information Make sure it is very clear who the reviewer should contact. Publicists will brand press releases with their letter-head that has their email and phone number.
You should put a contact email at the top and the bottom of the press release. Title Every press release should have a title. Put the title in the subject line of your initial email.
Titles should be to the point, but exciting enough for a reviewer to look further. On Stage" will definitely get a read. Old school publicists may disagree with the sensationalist approach of the title, but we've entered into a new era of press. Upworthy and Buzzfeed are masters at click baiting and are trumping nearly every traditional news outlet's digital traffic.
So make it readable and enticing. Oftentimes the music reviewer runs out of time and needs to fill content. So your press release gets reprinted.The music is ready for its public debut - now you just need to know how to write a press release.
When you write a music press release, you need to "get in and get out" - in other words; you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader. How To Write a Press Release (And Get Press) Previous join the movement!
Regardless of how they listen to your music, they all want a press release. A press release is a one-page, objective (ish) fact sheet illuminating the who what where why and when of your event. Artpromotivate Menu. Home; TOUR; FAQ; Art Promotion Please visit this article for information on how to make a press release.
How to Create an Artist Press Release; CD or DVD of artworks and Interviews Published articles can include write-ups about you in art magazines and well-known art blogs. Whether your press release is for your EPK, press kit, or blog, here are some tips from industry professionals on how to write a press release and get your music the attention it deserves.
Don’t write a press release for everything. The ONLY reason to write a press release is for a very specific event (like a show, a benefit or a special occasion) OR for a very niche market (a “genre” of music is not a niche but a charity benefit or a tech related news piece like you are featured in a new app is!).
So, knowing how to write (and/or post) a professional press release can help you get the word out about what's going on with your music career. Here is a guideline for writing a professional press release.