Product mix of tata company

After three decades of performing exceptionally well in Textile domain, the company decided to diversify and branch out in Food and Energy business. With the Indus River transcending through Pakistan, it supports much of the agriculture.

Product mix of tata company

Posted in Products, Total Reads: Let us start the Tata Steel Marketing Mix: Tata Steel products mainly consists of products manufactured by Indian operations and those by NatSteel Singapore and Thailand operations. It also consists of Corus products mainly manufactured at UK and Netherlands.


All these Tata Steel products are a part of its marketing mix strategy. Finished and semi finished steel products viz. Ferroy alloy products consists of chrome ore, manganese ore and ferro chrome and ferro manganese.

This shows the tremendous range and depth of Tata Steel products. Strip product, Long product, Aluminium. Corus one of the market leaders in production of coated strip products in coil form and sheet form.

Long products comprise of sections and plates. Thus, all these show a diverse product range of Tata Steel.

About Trimble | Company History - Present

Tata Steel is a leading steel manufacturer not only in India, but in the world. In steel industries there are various factors that affect the pricing of the products.

Like other companies, the marketing mix pricing strategy of Tata Steel is also dependent on various factors. Some of the major factors are as follows: Cost of production 2. Demand in the market 3. Competitions Tata steel is well known for keeping its production cost very low.

This gives Tata Steel a competitive advantage over others.

Product mix of tata company

There are various reasons as to why the companies production are so low compared to other competitors. Few of them are: The company has coal mines in Jharia and Bokaro. The mines in Bokaro has reserves of around million tonnes.

It also owns iron ores and chromites mines in other parts of the country. The demand for steel has also increased in recent years.

Institutional Trading Activity

Tata Steel has adapted Market Penetration as their pricing strategy.The Marketing mix is a set of four decisions which needs to be taken before launching any new variables are also known as the 4 P’s of four variables help the firm in making strategic decisions necessary for the smooth running of any product / organization.

HALAL MEAT. Pakistan is an agri-based country with 70% of its population acquiring sustenance through agriculture and 25% of the land is under cultivation and is supported by one of the biggest irrigation systems in the world.

Many students get confused with regards to Difference between product marketing mix and service marketing mix. Service marketing mix has the same 4 P's as the product marketing mix, but it has 3 extra P's which have to be included in the service marketing mix. These 3 . Paris/Mumbay – Total and Tata Consultancy Services (TCS) have signed a partnership agreement to create a digital innovation center in India.

Based in Pune in the State of Maharashtra, the center will explore disruptive technologies and solutions. Awards in these categories were presented at The 16th Annual American Business Awards banquet on Monday, June 11, at the Marriott Marquis Hotel in New York City.

Learn about the judging and awards process here. Also listed here are the winners of the People's Choice Stevie® Awards for Favorite New Products. Chery Automobile Co., Ltd., trading as Chery and sometimes known by the pinyin transcription of its Chinese name, Qirui (奇瑞), is a Chinese automobile manufacturer headquartered in Wuhu, Anhui Province, was founded by the Government of China in and is a state-owned corporation.

Chery's principal products are passenger cars, minivans, and SUVs; it sells passenger cars under the.

Tata Group - Wikipedia